The holidays aren’t just about the gifts we give, they’re about the community we build. This Thanksgiving weekend, Discover Dover NH invites you to slow down, stay local, and experience the magic of a city that shines brightest when we support one another. From Plaid Friday to Shop Small Saturday, there’s something special happening right here in Dover, and every purchase, meal, or conversation you have downtown helps keep our local economy strong and our neighborhoods vibrant.

Plaid Friday – November 28

Trade the frenzy of Black Friday for something far more meaningful. Plaid Friday is a fun, creative alternative that celebrates small businesses and the people who run them. Throw on your favorite flannel and start your day with breakfast at one of Dover’s cozy cafés before exploring the many shops, galleries, and boutiques that make our city unique. When you shop local, your dollars stay local, circulating through our community, supporting jobs, and fueling dreams. Dover’s small businesses aren’t just storefronts; they’re friends, neighbors, and families who invest right back into our city.

Shop Small Saturday – November 29

Join the nationwide Shop Small® movement, and make a big impact by supporting Dover’s small businesses. Whether it’s lunch at your favorite local restaurant, picking out gifts at a unique boutique, or discovering a new spot at Pointe Place, every small purchase makes a lasting difference. Shopping and dining locally strengthens Dover’s economy, supports local jobs, and helps keep the charm that makes our city one of a kind.

Dover Art Amble for Artist Sunday – November 30

On Artist Sunday, take a walk through Dover’s creative heart. Visit galleries, studios, and local makers participating in the Dover Autumn Art Amble, where you’ll find beautiful, meaningful works crafted by local artists. Art isn’t just decoration, it’s a reflection of our shared community and culture. When you buy from a local artist, you’re helping keep Dover’s creative spirit alive. Discover the stories behind the art, meet the creators, and maybe even find the perfect holiday gift that carries a piece of Dover’s heart with it.

Support Local on Cyber Monday – December 1

Cyber Monday doesn’t have to mean sending your money to a big box store or online retail giant. Many Dover businesses have online shops and restaurants that offer digital gift cards, so you can still “click local.” When you shop online with Dover retailers, you’re keeping your dollars close to home while enjoying the convenience of modern holiday shopping. Browse local websites listed on DiscoverDoverNH.com and see how easy it is to support your favorite shops from the comfort of your home.

Dover Holiday Stroll – December 11 | 5–8 PM

Arguably the most festive holiday shopping event in downtown Dover! Join us for an enchanting evening of holiday cheer during the Dover Holiday Stroll, enjoy extended store hours, holiday-themed food and drink specials, contests and giveaways, and holiday characters roaming the streets for photos and fun. Stop by Waldron Court for free gift wrapping, cozy s’mores, and a festive selfie station. It’s the perfect place to warm up, make memories, and “have a s’more and shop s’more!” Celebrate the magic of the season, find unique gifts, and enjoy shopping small in Dover.

Why It Matters

Every purchase from a small business is more than a transaction; it’s a vote of confidence in your community. Dover’s shop owners, artists, and restaurateurs are the people who sponsor local events, hire local talent, and bring life to our downtown. By choosing local, you’re helping ensure that Dover continues to be a city full of personality, creativity, and heart, today and for generations to come.